# Annotate

Annotations (sometimes called "labels") are how we "teach" machines to recognize concepts. When you want to create a custom model for your business, you do this by training this model to recognize the concepts that you have annotated on your sample data.

![](https://2980425315-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LisemUaXxC3S7Kk9xFz%2Fsync%2Ff76ed8e1416d67416d7e23800bee10676ac89c9c.jpg?generation=1590596074442499\&alt=media)

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## Data Labeling Services

Clarifai offers fully managed data annotation services for creating high-quality training datasets. Scale your AI initiatives quickly with high-quality, human-annotated data. You can find out more [here](https://www.clarifai.com/data-annotation-services).
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